The income produced from online advertising is set to eclipse its TV cousin. The current findings that online promotion has overtaken that of usual methods including the TV indicates a free advert for Search Engine Optimization Company. The figures show a growing tendancy toward online advertising with ?1.752 billion spent online verses only ?1.639 billion on TV. One explanation for this could be the broad range of mediums included in the online figures, these included email campaigns, classified adverts, online ads and search marketing methods. These statistics come as a shock to traditional media such as newspapers, radio and television, who have been under pressure from poor profits and reducing audiences ever since the onset of the digital revolution and more recently, the credit crunch.

Naturaly the largest spenders on online ads were the technology firms who rule the online world with a 19% market share, ensuring that they obtain the best Search Engine Placement positioning. These were followed by the telecom, finance, and entertainment industries. Vital to success were the ever present banner ads which were touted as meeting and even exceeding analogous advertising campaigns on the TV.

Advertisers are in particular keen to praise the benefits of Online Marketing principally due to the various stats which can be recorded and analysed as part of the campaign. These widespread studies can include vast panoply of custom metrics some of which can be used to calculate the degree of impact an ad has on its intended audience directly. This is in harsh contrast to other forms of old fashioned advertising where the ads impact must be judged rather subjectively.

Another cause for the phenomenal success of online advertising is the sheer scope for interactivity and enjoyment. Games and entertainment can be flawlessly meshed with carefully crafted marketing campaigns. Especially good ones can become fully fledge cultural memes, communicating to millions as people use email and social networking sites to spread the word. Additionally the competitive online market place can be a magnet for a higher number of people during times of economic adversity as people rush online to search out bargains. All of these reasons, sited above, have been due in a large part to the profusion of cheap and affordable broadband packages which have begun to inundate the market. These provide the necessary speed and bandwidth to watch videos in real time and persuade people to spend more time online.

However a note of caution has been sounded by dissenting voices in long established TV and print media stating the study is flawed principally due to unfair comparisons. As discussed previously the online boom embraces a whole array of different mechanisms to market to the public whereas TV, radio and print are fixed to a single outlet. Further more the study did not explore the synergistic and symbiotic implications of combining ads across a blend of these platforms.