How To Make Money Online – Internet Marketing Tips,Strategies & Training.

OK, so now you know from my previous post that you’ve got to write press releases to become a reliable Expert. You know that they’re good for business, your blog, or whatever it is that you are attempting to achieve. But how exactly do you go about it? And in this post, Iam not chatting about the content, since I covered that in the last post. Here’s the things you want to figure out to get your post seen by the right folks :

How you are going to pass out the press release. There are lots of options out there. First off , you want to decide your most important distribution. There are lots of press release distribution services out there, both paid and free. While you have to pay money for the paid service ( duh ), the top paid services have a much wider and larger distribution. ( It’s really a case of getting what you pay for. ) if you are truly strapped for money, stick with the free one, getting your message out to some people trumps none. These are some PR distribution services :

• http://www.marketwire.com
• http://www.businesswire.com
• http://www.primenewswire.com
• http://www.prlog.com
• http://www.prweb.com (my favorite)
• http://www.prnewswire.com

You must also make efforts to always simultaneously publish your press releases to your web press room / latest news area of your website, which I’m sure you all built after my last post, right?

2. What keywords you are going to target. You want to treat your press release just like every other kind of content that you put on your website. And your content wants to bear in mind those keywords that may resonate with your buyer personas.

3. What links you’re going to include. At the very least you need to include a link to the area of your website that the release is talking about. Ideally, any time you mention something about your company, you should be including a link. Talking about the company history, or if you are the company, information about you? Then link to the About Us / Bio page. Remember, you want to make it straightforward for your buyers / readers to find you.

4. The social media you are going to exploit. Using social media tags will make your press releases better to find, and they also give you the opportunity to reach new buyers / readers in the express niche that you’re looking to target. The huge ones are Technorati, del.icio.us, and DIGG, but there are plenty of more . If you’re not sure how to go about using social media tags, Todd Defren at SHIFT Communications has a social media press release template that they have supplied for free ; you can find it at http://www.pr-squared.com.

And don’t forget to mention your news on your Twitter and Facebook too but those Social Media tools and how to use them to become a Trusted Expert merit a post all their own.

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