Search Engines want to do a proper job for the billions of searchers that use them daily. Doing a proper job is quite simple, it means getting that searcher to a website that will answer their need, i.e. the keywords they decided to enter into the search. If the search engine can do this and the searcher has a fulfilling visit to one or more sites placed at the top of the Search Engine Placement listings then it has done it’s job well. The searcher is satisfied and will visit the search engine again, and it keeps hold of it’s traffic which means that banners placed on it can command a good price.

So it is clear why the search engines do not like to be fooled into offering a searcher a website that does not answer their enquiry. After a few experiences of irritation caused by a search engine providing inappropriate sites the searcher may well use another engine, convert to that engine, and the business is lost. The search engine organisations are therefore very keen to stay ahead of the unethical methods of Online Marketing. The likes of Google, Yahoo and Ask clearly have enormous resources and a good proportion of these are used in combating the deceptions. They will keep up with the scams and will simply not list any sites which are promoted in this way. Not good news for the company as they may be wholly unaware of the processes being employed, but will certainly suffer the most from the “punishment”.

So trying to trick the search engine is a waste of time, although it may bring in income for a SEO Company in the first stages, these will soon melt away as either the client spots that the business brought to his site via the Online Marketing is worthless or the search engine spots the trick.

Surely it is far more cost effective and sensible to help the search engines with their objective, which in effect is the goal of the website owners as well. Getting appropriate searchers to the site, it really is that simple and if done well will offer long term increased business to all involved.

The website owner will receive visits from relevant customers and provided the website works technically, should see increased business. The search engine succeeds in trying to satisfy the searcher, meaning that it keeps their custom and it’s market share is solid. Finally the Search Engine Optimisation Company, who has offered a good service to the company by moving their website up the Search Engine Placement listings, keeps a client for the long term and can support them with no trouble with a reduced amount of effort. Why would anyone even consider the many unethical practices out there?