In The Search Engine Advertising Field There Are Both Ethical And Unethical Companies At Work
A Search engine optimization company can decide to use ethical or unethical SEO techniques, also known as white-hat and black-hat techniques. The phrases white-hat and black-hat come from old cowboy films where the decent chaps wore white hats and the bad guys wore black hats. There are also the less significant grey-hat methods which, while not absolutely unethical, do cross a few boundaries.
